Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention and convert traffic into dollars in a crowded online environment, the Full-Stack Marketer Bundle offers 22 hours of training to get you up to speed.
In this course, you’ll start by getting a broad overview of marketing strategies including copywriting, web analytics, email campaigns, social media, and SEO. Studying these core concepts will help you understand how to create a great customer experience and web presence for your company or brand.
Diving deeper, you’ll explore Google Analytics and AdWords to give you the tools to make smart, data-informed business decisions. By the end of the bundle, you’ll have a wealth of relevant skills that you can leverage for high-paying jobs or apply to your own entrepreneurial ventures.